Mavala Switzerland

Booth No.: E7-FE001
Country/Region: Switzerland
Product Category: Make Up

Meet MAVALA, a family-owned Swiss brand that has been setting the beauty standard since 1959. With over 65 years of expertise, MAVALA combines Swiss excellence with advanced formulations to create highly effective products that deliver visible results.

Made in Switzerland, their innovative and technical approach to beauty and well-being empowers women and men to embrace their natural beauty at any age. Designed with precision, their products enhance both health and confidence, offering a modern vision of self-care that blends efficacy and sensoriality.
Rooted in tradition yet driven by innovation, MAVALA merges science-backed beauty with timeless heritage. From skincare to nail care, each formula reflects a commitment to excellence, helping everyone achieve radiant, healthy beauty with confidence.

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Transformulas

Booth No.: E7-FE002
Country/Region: Great Britain and Northern Ireland
Product Category: Skincare (Cream)

Transformulas® is redefining modern skincare with powerful, non-invasive solutions that deliver clinically proven, visible results—without compromise.
Founded from a personal need to slow signs of ageing without clinical intervention, Transformulas® combines cutting-edge biotech with marine actives and performance peptides to optimise skin health, radiance, and vitality.
Its award-winning Marine Miracle Collection, crowned Tatler’s Best Moisturiser 2024, reduces visible ageing by up to 79%, while EyeZone, a Marie Claire favourite, rejuvenates the delicate eye area. The precision-led FaceFixers Range includes WrinkleBlock, praised for its “Botox-like effects,” and Vogue’s Best Lip Plumper, LipVolume—all designed for instant results and consumer delight.
Trusted by Emirates, Virgin Atlantic, and global retailers, Transformulas® drives repeat sales, loyalty, and high-margin growth.
As we expand into Asia, we’re seeking premium retail and distribution partners who share our vision: performance-first, clinically backed skincare that consumers trust.

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Tecnoskin®

Booth No.: E7-FE003
Country/Region: Greece
Product Category: Skincare / Bodycare / UV

Tecnoskin® was born by experts in aesthetic dermatology and pharmaceutical technology. Their aim was to create skin-centric and science-based cosmetics for home use that complement aesthetic procedures in order to maintain end results. Their vegan friendly and cruelty free formulations in sustainable packaging, contain the latest active ingredients of cosmetic science in high concentrations and in synergistic combinations with clinical documented efficacy to give confidence to demanding consumers that they can look at their best at any age.

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Collosol Paris

Booth No.: E7-FE004
Country/Region: France
Product Category: Skincare (Make-up Remover)

In the vibrant Paris of the 1950s, amidst the post-war renaissance, a visionary pharmacist from Place des Vosges crafted a unique cleansing milk to meet the needs of theatre actresses. This innovation captured the essence of the Parisian woman—free, romantic, resilient, and effortlessly elegant. Today, Collosol continues this legacy, transforming daily skincare into moments of pleasure and sensuality. Their signature product, Eau de Lait, embodies the lightness and sophistication synonymous with Parisian charm, offering a gentle, no-rinse cleansing experience that leaves the skin feeling pristine and velvety soft. Embrace the art of French elegance with Collosol, where beauty rituals are elevated to expressions of joie de vivre.

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Formulae Prescott

Booth No.: E7-FE005
Country/Region: Ireland
Product Category: Facial Balm

Formulae Prescott is redefining smart skincare with high-performance, multitasking products designed for simplicity and efficacy. Founded by Pauline Prescott, the brand merges science with nature, delivering nutrient-dense, results-driven formulations that streamline skincare routines. Their signature product, the award-winning Tri-Balm, cleanses, exfoliates, and moisturizes in one step, embodying the brand’s commitment to innovation and sustainability. Using 100% sustainably farmed ingredients, free from chemicals, silicones, and parabens, Formulae Prescott ensures eco-conscious luxury. Certified vegan and Leaping Bunny-approved, their recyclable packaging minimizes waste. With accolades like the Irish Enterprise Awards 2025’s “Most Innovative Natural Skincare Company,” Formulae Prescott leads the "skinimalist" movement, offering premium, multi-benefit skincare that supports conservation while delivering transformative results.

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Dr. Stine

Booth No.: E7-FE006
Country/Region: Norway
Product Category: Skincare (Cream / Gel)

Dr. Stine redefines Scandinavian skincare with a minimalist yet powerful approach, blending science and nature for maximum results in minimal steps. Founded by medical doctor Dr. Stine Ankerstjerne, the brand embodies Nordic simplicity, offering a concise collection of multi-functional, clinically proven formulas, for a healthy, happy skin. Designed for modern life, each product is dermatologically tested, 100% vegan, and crafted to enhance skin health with clean, high-performance ingredients. Backed by scientific research and award-winning formulations, Dr. Stine’s skincare streamlines routines without compromise. Targeting hydration, protection, and anti-aging, this innovative range delivers visible results, making it a trusted choice for those who seek effective, effortless skincare. Experience the future of ‘skinimalism’ with Dr. Stine.

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Rosaqua

Booth No.: E7-FE007
Country/Region: Turkey
Product Category: Rose Oil / Fragrance / Skincare

ROSAQUA is rose water in its purest form created by the leading rose oil distiller Erçetin Rose Oil Inc., rose oil supplier to top perfume houses and cosmetics producers of the world since 1958. ROSAQUA rosewater is the final product of innovative techniques following years of R&D conducted. The main ingredient which is rosa damascena petals are hand-picked and steam distilled in copper stills, releasing all of the rose’s antioxidant and skin refreshing properties. The skincare line includes 7 products that help clean, hydrate, nourish and moisturize the skin. ROSAQUA skincare line is accompanied by EN Rose perfume created by Domitille Bertier and Erçetin’s infamous rose oil, with 320 MHz as the highest frequency essential oil in the world.

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Première Note

Booth No.: E7-FE008
Country/Region: France
Product Category: Fragrance

Immerse yourself in the captivating sensory adventure of our four fragrance collections, each inspired by the magic of the emblematic winds from the four corners of the world.
Each collection has its own personality and originality, and each fragrance has been elegantly crafted to leave a highly recognizable trail.

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Rexaline

Booth No.: E7-FE009
Country/Region: France
Product Category: Skincare

In 2008, when hyaluronic acid was not yet common in skincare, Rexaline disrupted the market by being the first to integrate it into a targeted and high-performance formula, going beyond industry standards. By placing mega-hydration at the core of its strategy, Rexaline works from within to plump, smooth, and protect the skin. Supported by independent testing. This approach positions Rexaline as an essential player, blending scientific innovation with French cosmetic excellence. Our hydra-plumping mask, the brand's best-selling treatment is ideal for intensely hydrate the skin and give it a radiant effect, while sustainably combating chronic dehydration.

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INSTYTUTUM Result-Driven Skincare

Booth No.: E7-FE010
Country/Region: Switzerland
Product Category: Skincare

*What sets INSTYTUTUM apart is its superpacked multitasking formulas that address multiple skin concerns simultaneously.
• 100% of INSTYTUTUM products contain next generation actives with clinically proven efficacy
• 100% of INSTYTUTUM products have clean, safe formulations
• The brand is present on three continents and offers a meticulously curated line of 19 products
• Every INSTYTUTUM product delivers three key benefits: immediate outcome, sustained effect, and consistent safety.
INSTYTUTUM was founded by Ukrainian M.D., PhD Nataliia Bobok, whose mission is to educate the world on transforming skin at home.

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VIGNEUL COSMETICS

Booth No.: E7-FE011
Country/Region: Italy
Product Category: Natural Grape-based Cosmetics

VIGNEUL Natural Cosmetics is a Made in Italy brand dedicated to the care of beauty with the aim of providing quality products while respecting the environment.
The name VIGNEUL means 'Tendril' in the ancient Piedmontese dialect, and it refers to that part of the vine that allows the plant to cling to the rows and produce its precious fruit: grapes. Our beauty treatments preserve the properties of this fruit.
We gives a second life to 'Wine Lees': a deposit that forms after alcoholic fermentation. It mainly consists of insoluble residues, such as solid parts of grapes (fragments of skins, seeds, leaves, grape pomace, etc.), precious treasures from which we extract antioxidant substances, vitamin complexes, and resveratrol—true allies of beauty.

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Le Rouge Français

Booth No.: E7-FE012
Country/Region: France
Product Category: Make Up

While 99% of cosmetic coloring is obtained from petroleum derivatives, recent natural alternatives remain ethically controversial, due to the conditions of their extraction. LE ROUGE FRANÇAIS is bringing a worldwide revolution by proposing, for the very first time, a sustainable solution that respects biodiversity and the health of every woman: plant-based coloring, flowers on your skin that deliver exceptional biological properties. LE ROUGE FRANÇAIS is the first brand in the luxury makeup market to be certified Organic and Vegan. Our positioning is resolutely turned towards the respect of women's health, the respect of our planet and also represents the French elegance.

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About International Luxury Brand Consultancy
International Luxury Brand Consultancy was founded by Valérie Kaminov, a beauty industry expert with over 30 years of experience in the global beauty sector and a well-established reputation for successfully introducing beauty brands to global markets. First Editions marks her first collaboration with Beautyworld Japan and this new concept provides valuable business opportunities to Japan’s beauty industry.

Introducing Valérie Kaminov
Valérie Kaminov brings extensive experience in the global cosmetics world, working with a diverse portfolio of beauty and wellness brands. As Founder & Managing Director of International Luxury Brand Consultancy, she combines a visionary approach with exceptional connections and commercial acumen to create a winning formula for her clients. For 30 years, she helps businesses establish their names, deepen market presence, expand distribution, and enter new markets. Renowned for her deep understanding of luxury beauty, strategic insight, and broad network, Valérie is a highly-sought after consultant, advisor, columnist, and speaker as well as a champion of the importance of sustainability in the industry. 

Q&A
Q. Why ILBC is working with Beautyworld Japan? 
A. Beautyworld Japan is the ideal place to launch First Editions, as this concept is styled to showcase excellence in beauty as well as highlight the new and the advanced, which fits perfectly with the show’s ethos and the visitor demographic. Where better to launch than in one of the fastest growing beauty regions and with such a great team.

Q. Why is Beautyworld Japan considered a key event in the beauty industry?
A. Beautyworld Japan has established itself as a premier event within the beauty industry, offering a dynamic platform that unites exceptional exhibitors, international buyers, distributors, industry experts, and the media. The show serves as a vital hub for innovation and collaboration, while also reflecting the region’s growing prominence as an influential and essential beauty destination. It has become a must-attend event for anyone looking to stay ahead in the ever-evolving beauty landscape.