Facts & Figures

About Beautyworld Tokyo

Starting from its first edition in 1998, Beautyworld Tokyo has served as an ideal B2B platform for expanding sales channels in the beauty industry. It brings together the latest information on products, services, and technologies related to beauty and health from Japan and abroad. By creating opportunities for direct business discussions between visitors and exhibitors, Beautyworld Tokyo supports the further revitalisation of the beauty industry as the Japan’s key business platform and economic driver.

In 2027, the fair will be rebranded as Beautyworld Tokyo and will be held at Tokyo Big Sight East Halls 1 – 8, featuring 13 product-specific zones dedicated to mainly aesthetics and beauty.

Originally launched in 2017 as a specialised zone for hair-related products and services, Creative Hair will expand to occupy an entire exhibition hall. The zone will feature a dedicated hair stage as well as limited-capacity, closed-door business seminars, aiming to attract a broad range of hair professionals, particularly salon owners and management-level visitors.

In addition, the fair will introduce Sleep + Recovery, a new zone focusing on sleep and recovery to support beauty and wellbeing.

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The fair displays a wide range of products and services covering aesthetics, cosmetics, hair, nails, eyelashes, female care, skincare and beauty equipment for professional salons.

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Visitors can connect with new domestic partners, discover business opportunities, and stay up to date with the latest trends and techniques.

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