Facts & Figures

About Beautyworld Japan Tokyo

Starting from its first edition in 1998, Beautyworld Japan Tokyo has served as an ideal BtoB platform for expanding sales channels in the beauty industry. It brings together the latest information on products, services, and technologies related to beauty and health from Japan and abroad. By creating opportunities for direct business discussions between visitors and exhibitors, Beautyworld Japan Tokyo supports the further revitalization of the beauty industry as the Japan’s key business platform and economic driver.

In 2024, 820 exhibitors from 11 countries and regions showcased an expansive range of the latest products and services across 13 product zones. 703 Japanese suppliers stood side-by-side with 117 booths from Germany, Hong Kong, Indonesia, Italy, Sweden, the UAE, the US, and more, including pavilions from China, Korea and Taiwan. The fair’s 77,248 trade visitors represented an increase of 8.1% compared to the previous edition (2023: 71,448 visitors).

The 2025 show will launch two new zones, ‘Fitness + Beauty’ and ‘Clinic Care’. Clinic Care will feature cosmetics, supplements, and services for cosmetic clinics; meanwhile, Fitness & Beauty will display fitness products and supplements such as yoga and Pilates. Adding those two, the venue is divided into 15 zones, namely; Cosmetics, Beauty equipment, Creative hair, The Tokyo Nail Forum, Eyelash, Business Support, Academic, Wellness & Beauty, OEM & Packaging, Fem more and Tasty. The fair is expected to welcome its largest ever scale of 900 exhibitors and 78,000 visitors.

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The fair displays a wide range of products and services covering aesthetics, cosmetics, hair, nails, eyelashes, female care, skincare and beauty equipment for professional salons.

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Visitors are able to seek new domestic partners, to expand their businesses and to stay up-to-date with the latest trends and techniques.

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