Facts & Figures

About Beautyworld Japan Tokyo

Starting from its first edition in 1998, Beautyworld Japan Tokyo has served as an ideal B2B platform for expanding sales channels in the beauty industry. It brings together the latest information on products, services, and technologies related to beauty and health from Japan and abroad. By creating opportunities for direct business discussions between visitors and exhibitors, Beautyworld Japan Tokyo supports the further revitalization of the beauty industry as the Japan’s key business platform and economic driver.

In 2025, 958 exhibitors from 22 countries and regions showcased an expansive range of the latest products and services across 15 product zones. 739 Japanese suppliers stood side-by-side with 219 booths from Egypt, Hong Kong, India, Singapore, Switzerland, Taiwan and the US and more, including pavilions from China, Korea, Latvia and Poland. 67,681 trade visitors tested demonstration equipment and the latest products, connecting with exhibitors at their booths and in lounges set up for business dialogu.

<Product Groups>

The fair displays a wide range of products and services covering aesthetics, cosmetics, hair, nails, eyelashes, female care, skincare and beauty equipment for professional salons.

<Visitor Profile>

Visitors are able to seek new domestic partners, to expand their businesses and to stay up-to-date with the latest trends and techniques.

<Note>