Facts & Figures

About Beautyworld Japan Tokyo

Starting from its first edition in 1998, Beautyworld Japan Tokyo has served as an ideal B2B platform for expanding sales channels in the beauty industry. It brings together the latest information on products, services, and technologies related to beauty and health from Japan and abroad. By creating opportunities for direct business discussions between visitors and exhibitors, Beautyworld Japan Tokyo supports the further revitalisation of the beauty industry as the Japan’s key business platform and economic driver.

Due to the large-scale renovation of Tokyo Big Sight in 2026, the fair will be held across West Halls 1–4 +Atrium, as well as South Halls 1–4. Four zones, Fitness + Beauty, Tasty, Wellness & Beauty, and Fem more, will be brought together under a newly designated area; namely Wellness Area, enabling visitors to explore the latest information and trends related to health and mindfulness in one place. In addition, KAORI et Parfum, an area dedicated to high-end fragrance brands, will debut within the Platinum Area in the West Hall.

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The fair displays a wide range of products and services covering aesthetics, cosmetics, hair, nails, eyelashes, female care, skincare and beauty equipment for professional salons.

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Visitors can connect with new domestic partners, discover business opportunities, and stay up to date with the latest trends and techniques.

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