Press & Media

Always up to date. Here you can find all press materials of Beautyworld Japan Tokyo.

Press releases Pictures / Photos Press room Press registration & contact

Press releases All Press Releases

9 Apr 2026

Beautyworld Japan Tokyo 2026 showcases expanded wellness focus with over 820 exhibitors

Beautyworld Japan Tokyo, one of Japan’s largest B2B trade fairs for the beauty industry, will be held from 18 – 20 May 2026 at Tokyo Big Sight. Due to ongoing renovations, the show will now span West Halls 1 – 4 + Atrium and South Halls 1 – 4, showcasing a wide range of products and services related to aesthetics, hair, nails, cosmetics, health, femcare, femtech, and beauty foods. In addition, the newly launched KAORI et Parfum zone will introduce niche fragrances from Japan and abroad, creating new business opportunities for salons to enhance their retail offerings.

16 May 2025

Beautyworld Japan Tokyo breaks records with 958 exhibitors and expands industry horizons

Japan's largest B2B beauty trade fair, Beautyworld Japan Tokyo, got even larger from 28 to 30 April 2025 at Tokyo Big Sight. Welcoming 67,796 visitors, the 27th edition’s total of 958 exhibitors (Japan: 739, Overseas: 219) beat the previous record by over 15% (2024: 820 exhibitors). With the fair establishing three new zones, namely Clinic Care, Fitness + Beauty and First Editions, the number of visitors from the medical and health industries increased. The exhibition served as a key platform for exploring new products and services, and for building relationships in the beauty industry.

2 Apr 2025

Largest-ever Beautyworld Japan Tokyo unveils three new zones for the beauty industry

With the launch of three new zones, namely ‘Clinic Care’, ‘Fitness + Beauty’ and ‘First Editions’, Japan's largest B2B beauty trade fair continues to grow, innovate, and support the industry’s expansion. The 27th edition will be held 28 – 30 April 2025 in the entire East Halls of Tokyo Big Sight, ready to welcome over 900 exhibitors (2024: 820 exhibitors) from 12 countries and regions. At its largest scale ever, this year’s show will strengthen its role as a premier trade platform for the region, providing numerous opportunities for exhibitors and industry visitors alike to expand their businesses and enhance their expertise.

29 May 2024

Exhibitors praise new business as Beautyworld Japan Tokyo welcomes record-breaking 77,248 visitors

After three days of business connections at Tokyo Big Sight, on 15 May, the 26th edition of Japan’s leading beauty event closed on a high note. Beautyworld Japan Tokyo was a dynamic success, exceeding expectations for both exhibitor and visitor attendance. The fair’s 77,248 trade visitors represented an increase of 8.1% compared to the previous edition (2023: 71,448 visitors). By surpassing the 70,000 visitor mark for two consecutive years, the fair reaffirmed its position as the Japanese beauty industry’s key business platform and economic driver, with many exhibitors, buyers, and expert speakers voicing positive testimonies.

5 Apr 2024

Around 800 domestic and global exhibitors set to benefit from market growth at Beautyworld Japan Tokyo

Against the backdrop of the Japanese cosmetics market growing for the second consecutive year, Japan’s largest beauty trade fair is set to open doors from 13 – 15 May 2024, and welcome 800 exhibitors from 10 countries and regions. Taking place across the entire East Halls of Tokyo Big Sight, the beauty and wellness industry platform will showcase regional and international brands with the latest products, services, and innovations. Adding further shine to proceedings, the 26th edition of Beautyworld Japan Tokyo will feature various business events to engage exhibitors and visitors, and contribute to industry growth.

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Pictures / Photos

You will find reproduction-quality photographs and graphics for downloading here.

Pictures / Photos for Download

Press room

Admission only to journalists and exhibitors within the framework of their press activities. This is where press badges, filming permits and press registration are issued.

MAP

Press registration & contact

Press badges can be obtained by completing online pre-registration in advance or by registering on-site using your smartphone on the day of your visit via the URL below.
https://willap.jp/p/acc_1609/PressRegistration/

After registration, please proceed to the Press Room. Press badges will be issued in the Press Room upon identity verification

Please note that the Press Badge will only be issued to qualified professional journalists and editors. Individuals who attend the show with a press pass, and attempt to market products or services to other visitors or exhibitors will be barred from attending future shows organised by Messe Frankfurt Japan as members of the press.

Press contact
Marketing & Public Relations
Tel +81 3 3262 8453
Fax +81 3 3262 8442
press@japan.messefrankfurt.com

Press registration guide download

2026: Pressroom guide (pdf, 657 KB)

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