Press

Always up to date. Here you can find all press materials of Beautyworld Japan Tokyo.

Press releases Pictures / Photos Press room Press registration & contact

Press releases All Press Releases

2 Apr 2025

Largest-ever Beautyworld Japan Tokyo unveils three new zones for the beauty industry

With the launch of three new zones, namely ‘Clinic Care’, ‘Fitness + Beauty’ and ‘First Editions’, Japan's largest B2B beauty trade fair continues to grow, innovate, and support the industry’s expansion. The 27th edition will be held 28 – 30 April 2025 in the entire East Halls of Tokyo Big Sight, ready to welcome over 900 exhibitors (2024: 820 exhibitors) from 12 countries and regions. At its largest scale ever, this year’s show will strengthen its role as a premier trade platform for the region, providing numerous opportunities for exhibitors and industry visitors alike to expand their businesses and enhance their expertise.

29 May 2024

Exhibitors praise new business as Beautyworld Japan Tokyo welcomes record-breaking 77,248 visitors

After three days of business connections at Tokyo Big Sight, on 15 May, the 26th edition of Japan’s leading beauty event closed on a high note. Beautyworld Japan Tokyo was a dynamic success, exceeding expectations for both exhibitor and visitor attendance. The fair’s 77,248 trade visitors represented an increase of 8.1% compared to the previous edition (2023: 71,448 visitors). By surpassing the 70,000 visitor mark for two consecutive years, the fair reaffirmed its position as the Japanese beauty industry’s key business platform and economic driver, with many exhibitors, buyers, and expert speakers voicing positive testimonies.

5 Apr 2024

Around 800 domestic and global exhibitors set to benefit from market growth at Beautyworld Japan Tokyo

Against the backdrop of the Japanese cosmetics market growing for the second consecutive year, Japan’s largest beauty trade fair is set to open doors from 13 – 15 May 2024, and welcome 800 exhibitors from 10 countries and regions. Taking place across the entire East Halls of Tokyo Big Sight, the beauty and wellness industry platform will showcase regional and international brands with the latest products, services, and innovations. Adding further shine to proceedings, the 26th edition of Beautyworld Japan Tokyo will feature various business events to engage exhibitors and visitors, and contribute to industry growth.

31 May 2023

Beautyworld Japan Tokyo attracts 71,448 visitors, a 21% increase

The 25th Beautyworld Japan Tokyo has given impressive evidence of the recovery of the beauty industry in Japan after the pandemic. After three successful days of intense business exchanges across the entire East Halls of Tokyo Big Sight, the leading beauty event in Japan closed its doors on 17 May 2023. The 25th edition impressed with an increase of 21% in visitor numbers compared to the previous year (2022: 59,047 visitors). Conducting business with these buyers were 831 exhibitors (Japan: 690, Overseas: 141) from 11 countries and regions including France, Indonesia, Israel, Italy, Poland, Thailand and Hong Kong, as well as pavilions from China, Korea and Taiwan. This number surpassed the previous record set before the pandemic, with a 24% increase in comparison to the previous year (2022: 672 exhibitors).

24 Mar 2023

Around 800 exhibitors confirmed for 25th anniversary of Beautyworld Japan Tokyo

With less than two months remaining before opening its doors, Beautyworld Japan Tokyo has already attracted around 800 exhibitors including some 270 first time participants. For comparison, that’s a new high representing a 19 percent increase from the previous record in 2022. Organised by Messe Frankfurt Japan Ltd, the fair is taking place from 15 – 17 May, occupying the entire East Halls of Tokyo Big Sight as it becomes bigger and better as the recognised hub in the region for the latest products, services and techniques related to the beauty industry.

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Pictures / Photos

You will find reproduction-quality photographs and graphics for downloading here.

Pictures / Photos for Download

Press room

Admission only to journalists and exhibitors within the framework of their press activities. This is where press badges, filming permits and press registration are issued.

MAP

Press registration & contact

You can register either online or at onsite by presenting your business card at the press room/counter during the fair. Online registration for the 2025 edition is by 24 April 2025 from URL below. After the date, please come to the press room/counter during the fair. Press badges will be handed out in the press room/counter at the exhibition venue after identification.

Press registration form
https://willap.jp/p/acc_1609/PressRegistration/

Please note that the Press Badge will only be issued to qualified professional journalists and editors. Individuals who attend the show with a press pass, and attempt to market products or services to other visitors or exhibitors, and will be barred from attending future shows organised by Messe Frankfurt Japan as press.

Press contact
Press Team
Tel +81 3 3262 8453
Fax +81 3 3262 8442
press@japan.messefrankfurt.com

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