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Beautyworld Japan Tokyo attracts 71,448 visitors, a 21% increase
The 25th Beautyworld Japan Tokyo has given impressive evidence of the recovery of the beauty industry in Japan after the pandemic. After three successful days of intense business exchanges across the entire East Halls of Tokyo Big Sight, the leading beauty event in Japan closed its doors on 17 May 2023. The 25th edition impressed with an increase of 21% in visitor numbers compared to the previous year (2022: 59,047 visitors). Conducting business with these buyers were 831 exhibitors (Japan: 690, Overseas: 141) from 11 countries and regions including France, Indonesia, Israel, Italy, Poland, Thailand and Hong Kong, as well as pavilions from China, Korea and Taiwan. This number surpassed the previous record set before the pandemic, with a 24% increase in comparison to the previous year (2022: 672 exhibitors).
Around 800 exhibitors confirmed for 25th anniversary of Beautyworld Japan Tokyo
With less than two months remaining before opening its doors, Beautyworld Japan Tokyo has already attracted around 800 exhibitors including some 270 first time participants. For comparison, that’s a new high representing a 19 percent increase from the previous record in 2022. Organised by Messe Frankfurt Japan Ltd, the fair is taking place from 15 – 17 May, occupying the entire East Halls of Tokyo Big Sight as it becomes bigger and better as the recognised hub in the region for the latest products, services and techniques related to the beauty industry.
Beautyworld Japan closes on a high note with 60% uptick in visitors
By all accounts, whether measured by the feedback from participants or the final attendance figures, the 24th edition of Beautyworld Japan was a great success. The country’s leading beauty event closed its doors on 18 May 2022 after hosting 672 exhibitors at Tokyo Big Sight. This represented a 32% increase from 2021, and an impressive 22% rise compared with the 2019 edition before the pandemic. The three-day fair also attracted 58,830 professional visitors (up 60% from 2021), and contributed significantly to the recovery of the Japanese beauty industry after the pandemic.
Beautyworld Japan to be held at its largest ever scale, taking up the entire East halls of Tokyo Big Sight
There can be no doubt that the beauty industry is thriving in Japan, particuarly in light of exhibitor registration for this year’s Beautyworld Japan, which is already up 14 percent from the previous edition with two months remaing before the curtains come up. The fair is preparing for its 24th edition, taking place from 16 – 18 May in the East halls 1 – 8 of Tokyo Big Sight, with its usual showcase of products, services, techniques and information related to cosmetics, aesthetics, nail, hair and beauty equipment for salons.
Beautyworld Japan confirmed industry’s bright future following a successful three-day run at the Tokyo Big Sight
The 23rd edition of Beautyworld Japan, the country’s leading beauty event, closed its doors on 21 April 2021 after hosting 509 exhibitors at the Tokyo Big Sight. Even amidst the pandemic, the three-day fair was a great success and welcomed 36,852 professional visitors.
All the important information about your trade fair visit
Admission only to journalists and exhibitors within the framework of their press activities. The Press Center opens daily during the fair.
Efficient working environment:
- Press Registration
- PC work station
- Power supply
Relax in the Press centre:
- Messe Frankfurt's press releases
- Snacks and drinks
*Please note; the above items are subject to change depending on circumstances.
Press registration & contact
You can register onsite by presenting your business card at the press room (or the registration counter) during the fair. Please note that the Press Badge will only be issued to qualified professional journalists and editors. Individuals who attend the show with a press pass, and attempt to market products or services to other visitors or exhibitors, and will be barred from attending future shows organised by Messe Frankfurt Japan as press.
Alternatively, our contacts would be happy to help you with any queries you might have relating to your reports.
Tel +81 3 3262 8453
Fax +81 3 3262 8442
Press registration guide download
- 2023: Press registration guide (pdf, 572 KB)