Information for Visitor in 2025

*The next fair is held on 18－20 May 2026.

Japan: A Driving Force in the Global Beauty Market at Beautyworld Japan Tokyo

Japan’s deep-rooted cultural sensitivity to beauty, combined with its advanced technology and craftsmanship, has been recognised as leaders in the global beauty industry. Ranking among the top three beauty markets worldwide, Japan continues to shape global beauty trends with its innovation.

At Beautyworld Japan Tokyo, explore cutting-edge products, services and trends including aesthetics, cosmetics, hair, nail, eyelash, female care, skincare, and beauty equipment for professional salons from Japan and around the world. Experience firsthand Japan’s influence in shaping the global beauty market.

In 2025  welcoming 67,796 visitors, the 27th edition’s total of 958 exhibitors (Japan: 739, Overseas: 219) beat the previous record by over 15% (2024: 820 exhibitors). With the fair establishing three new zones, namely Clinic Care, Fitness + Beauty and First Editions, the exhibition area consisted of 15 zones.

Japanese products are known for their superior quality, backed by centuries of expertise. These products are highly competitive worldwide, and Beautyworld Japan Tokyo offers you the chance to engage with the innovations driving the industry.

Attend to gain insights into the Japanese beauty market and discover high-quality products, strategies and technologies that will help grow your business further.

Due to major renovation work at Tokyo Big Sight, the next edition of Beautyworld Japan Tokyo will be held from 18 – 20 May 2026 at West Hall 1 – 4 + Atrium, South Hall 1 – 4.

Don’t miss this opportunity to be part of the global beauty revolution.