Information for Visitor

Japan: A Driving Force in the Global Beauty Market at Beautyworld Japan Tokyo

Japan’s deep-rooted cultural sensitivity to beauty, combined with its advanced technology and craftsmanship, has been recognised as leaders in the global beauty industry. Ranking among the top three beauty markets worldwide, Japan continues to shape global beauty trends with its innovation.

At Beautyworld Japan Tokyo, explore cutting-edge products, services and trends including aesthetics, cosmetics, hair, nail, eyelash, female care, skincare, and beauty equipment for professional salons from Japan and around the world. Experience firsthand Japan’s influence in shaping the global beauty market.

Due to the large-scale renovation of Tokyo Big Sight in 2026, the fair will be held across West Halls 1–4 and the Atrium, as well as South Halls 1–4. Reflecting the growing emphasis on health and wellbeing, those four zones, Wellness & Beauty, Tasty, Fem more, and Fitness + Beauty, will be brought together in West Hall 3 to form a dedicated area, namely Wellness Area, enabling visitors to explore related products and trends in one location.

In response to the expanding premium fragrance market, a new zone titled KAORI et Parfum will debut within Platinum Area, bringing together a curated selection of niche fragrance brands.

In addition, Clinic Care — introduced last year and open exclusively to medical professionals — will once again be featured within Platinum Area, presenting professional-use cosmetics and health supplements suitable for retail within aesthetic and medical clinics. In total, the fair will be divided into 16 product zones.

Japanese products are known for their superior quality, backed by centuries of expertise. These products are highly competitive worldwide, and Beautyworld Japan Tokyo offers you the chance to engage with the innovations driving the industry.

Attend to gain insights into the Japanese beauty market and discover high-quality products, strategies and technologies that will help grow your business further.

Don’t miss this opportunity to be part of the global beauty revolution.