Information for Exhibitor in 2025

Expand Your Business in Asia Starting with Japan – A Gateway to the leading Beauty Market

Japan's beauty market, valued at $47.99 billion in 2024*, is the third-largest in the world, following the United States and China. With such a large market, Japan remains one of the most influential players in the global beauty industry, making it an ideal destination for businesses seeking to enter and expand in Asia.
*Statista

Why Japan?

• A Premium Market: Japan’s consumers are known for their high standards and trust in quality. You can demonstrate your product’s credibility across the region by entering the Japanese market.
• Strict Regulations, Strong Trust: Japan’s Pharmaceuticals and Medical Devices Act (PMDA) ensures that only the highest-quality products reach the market. While entry may require navigating regulatory hurdles, the rewards include long-term trust and customer loyalty.
• Long-Term Business Relationships: In Japan, business is built on trust and long-term relationships. Once established, these connections lead to stable and lasting partnerships that extend throughout Asia.
• Gateway to Asia: Japan serves as a springboard to the entire Asia-Pacific market. Success in Japan enhances your brand’s reputation across the region, making it easier to expand into neighboring markets like South Korea, China, and Southeast Asia.

Official App

Download the official Beautyworld Japan Tokyo App to explore the exhibitor list, venue map and event details all in one place!

Access to the Venue

Tokyo Big Sight is conveniently located approximately 80 minutes from Narita Airport, 25 minutes from Haneda Airport (via limousine bus) and 40 minutes from Tokyo Station.