Press Releases

5 Aug 2026

Beautyworld Tokyo 2027 expands Creative Hair Zone to strengthen offerings for hair sector

Tokyo, 5 August 2026. Beautyworld Tokyo, one of Japan’s largest B2B beauty industry trade fairs, will take place from 17 – 19 May 2027, across the entire East Halls of Tokyo Big Sight. For the 2027 edition, Creative Hair, a dedicated zone for hair professionals, will return under the theme “Elevating hair business”, and is set to double in size. Through an expanded showcase of products, services, and seminars addressing salon management, business growth, and staff upskilling, the zone will support the continued development of Japan’s hair and beauty industry.

4 Jun 2026

Beautyworld Japan Tokyo 2026 closes successfully with higher visitor attendance and strong business engagement

Japan’s leading B2B beauty trade fair welcomed 68,174 visitors, exceeding last year’s attendance (2025: 67,681 visitors), and hosted 838 exhibitors (Japan: 700, Overseas: 138). Held from 18 to 20 May 2026 at Tokyo Big Sight, the fair showcased the latest products and services from Japan and abroad, facilitating extensive business exchange and industry networking. In addition to launching Kaori et Parfum, a new niche fragrance zone, four wellness-related zones covering fitness, food, femcare and femtech products were brought together within one hall, creating a dedicated platform that attracted strong interest from professionals seeking holistic wellbeing solutions.

9 Apr 2026

Beautyworld Japan Tokyo 2026 showcases expanded wellness focus with over 820 exhibitors

Beautyworld Japan Tokyo, one of Japan’s largest B2B trade fairs for the beauty industry, will be held from 18 – 20 May 2026 at Tokyo Big Sight. Due to ongoing renovations, the show will now span West Halls 1 – 4 + Atrium and South Halls 1 – 4, showcasing a wide range of products and services related to aesthetics, hair, nails, cosmetics, health, femcare, femtech, and beauty foods. In addition, the newly launched KAORI et Parfum zone will introduce niche fragrances from Japan and abroad, creating new business opportunities for salons to enhance their retail offerings.

16 May 2025

Beautyworld Japan Tokyo breaks records with 958 exhibitors and expands industry horizons

Japan's largest B2B beauty trade fair, Beautyworld Japan Tokyo, got even larger from 28 to 30 April 2025 at Tokyo Big Sight. Welcoming 67,796 visitors, the 27th edition’s total of 958 exhibitors (Japan: 739, Overseas: 219) beat the previous record by over 15% (2024: 820 exhibitors). With the fair establishing three new zones, namely Clinic Care, Fitness + Beauty and First Editions, the number of visitors from the medical and health industries increased. The exhibition served as a key platform for exploring new products and services, and for building relationships in the beauty industry.

2 Apr 2025

Largest-ever Beautyworld Japan Tokyo unveils three new zones for the beauty industry

With the launch of three new zones, namely ‘Clinic Care’, ‘Fitness + Beauty’ and ‘First Editions’, Japan's largest B2B beauty trade fair continues to grow, innovate, and support the industry’s expansion. The 27th edition will be held 28 – 30 April 2025 in the entire East Halls of Tokyo Big Sight, ready to welcome over 900 exhibitors (2024: 820 exhibitors) from 12 countries and regions. At its largest scale ever, this year’s show will strengthen its role as a premier trade platform for the region, providing numerous opportunities for exhibitors and industry visitors alike to expand their businesses and enhance their expertise.

29 May 2024

Exhibitors praise new business as Beautyworld Japan Tokyo welcomes record-breaking 77,248 visitors

After three days of business connections at Tokyo Big Sight, on 15 May, the 26th edition of Japan’s leading beauty event closed on a high note. Beautyworld Japan Tokyo was a dynamic success, exceeding expectations for both exhibitor and visitor attendance. The fair’s 77,248 trade visitors represented an increase of 8.1% compared to the previous edition (2023: 71,448 visitors). By surpassing the 70,000 visitor mark for two consecutive years, the fair reaffirmed its position as the Japanese beauty industry’s key business platform and economic driver, with many exhibitors, buyers, and expert speakers voicing positive testimonies.

5 Apr 2024

Around 800 domestic and global exhibitors set to benefit from market growth at Beautyworld Japan Tokyo

Against the backdrop of the Japanese cosmetics market growing for the second consecutive year, Japan’s largest beauty trade fair is set to open doors from 13 – 15 May 2024, and welcome 800 exhibitors from 10 countries and regions. Taking place across the entire East Halls of Tokyo Big Sight, the beauty and wellness industry platform will showcase regional and international brands with the latest products, services, and innovations. Adding further shine to proceedings, the 26th edition of Beautyworld Japan Tokyo will feature various business events to engage exhibitors and visitors, and contribute to industry growth.

31 May 2023

Beautyworld Japan Tokyo attracts 71,448 visitors, a 21% increase

The 25th Beautyworld Japan Tokyo has given impressive evidence of the recovery of the beauty industry in Japan after the pandemic. After three successful days of intense business exchanges across the entire East Halls of Tokyo Big Sight, the leading beauty event in Japan closed its doors on 17 May 2023. The 25th edition impressed with an increase of 21% in visitor numbers compared to the previous year (2022: 59,047 visitors). Conducting business with these buyers were 831 exhibitors (Japan: 690, Overseas: 141) from 11 countries and regions including France, Indonesia, Israel, Italy, Poland, Thailand and Hong Kong, as well as pavilions from China, Korea and Taiwan. This number surpassed the previous record set before the pandemic, with a 24% increase in comparison to the previous year (2022: 672 exhibitors).

24 Mar 2023

Around 800 exhibitors confirmed for 25th anniversary of Beautyworld Japan Tokyo

With less than two months remaining before opening its doors, Beautyworld Japan Tokyo has already attracted around 800 exhibitors including some 270 first time participants. For comparison, that’s a new high representing a 19 percent increase from the previous record in 2022. Organised by Messe Frankfurt Japan Ltd, the fair is taking place from 15 – 17 May, occupying the entire East Halls of Tokyo Big Sight as it becomes bigger and better as the recognised hub in the region for the latest products, services and techniques related to the beauty industry.

30 May 2022

Beautyworld Japan closes on a high note with 60% uptick in visitors

By all accounts, whether measured by the feedback from participants or the final attendance figures, the 24th edition of Beautyworld Japan was a great success. The country’s leading beauty event closed its doors on 18 May 2022 after hosting 672 exhibitors at Tokyo Big Sight. This represented a 32% increase from 2021, and an impressive 22% rise compared with the 2019 edition before the pandemic. The three-day fair also attracted 58,830 professional visitors (up 60% from 2021), and contributed significantly to the recovery of the Japanese beauty industry after the pandemic.

16 Mar 2022

Beautyworld Japan to be held at its largest ever scale, taking up the entire East halls of Tokyo Big Sight

There can be no doubt that the beauty industry is thriving in Japan, particuarly in light of exhibitor registration for this year’s Beautyworld Japan, which is already up 14 percent from the previous edition with two months remaing before the curtains come up. The fair is preparing for its 24th edition, taking place from 16 – 18 May in the East halls 1 – 8 of Tokyo Big Sight, with its usual showcase of products, services, techniques and information related to cosmetics, aesthetics, nail, hair and beauty equipment for salons.

28 Apr 2021

Beautyworld Japan confirmed industry’s bright future following a successful three-day run at the Tokyo Big Sight

The 23rd edition of Beautyworld Japan, the country’s leading beauty event, closed its doors on 21 April 2021 after hosting 509 exhibitors at the Tokyo Big Sight. Even amidst the pandemic, the three-day fair was a great success and welcomed 36,852 professional visitors.

4 Feb 2021

Beautyworld Japan returns to Tokyo Big Sight for its 23rd edition in April 2021

Beautyworld Japan is preparing for its 23rd edition, taking place from 19 – 21 April 2021 (Mon – Wed) at the West halls 1 – 4 and Atrium of Tokyo Big Sight. The fair will showcase a wide range of products, services, techniques and information related to cosmetics, aesthetics, nail, hair and beauty equipment for salons.

17 Mar 2020

Beautyworld Japan 2020 is cancelled over Novel Coronavirus concerns

To safeguard the wellbeing of its participants, Messe Frankfurt Japan Ltd has announced the cancellation of the 23rd edition of Beautyworld Japan, the largest trade fair for the beauty and spa industries in Japan. The three-day international fair was scheduled to take place from 20 – 22 April 2020 (Mon – Wed) in the West Halls 1 – 4 and Atrium of Tokyo Big Sight.

18 Oct 2019

Beautyworld Japan 2020 moves to April

Beautyworld Japan, the largest trade fair for the beauty and spa industries in Japan, is preparing for its 23rd edition, taking place from 20 – 22 April 2020 (Mon – Wed) at the West halls 1 – 4 and Atrium of Tokyo Big Sight. The fair will showcase a wide range of products, services, techniques and information related to cosmetics, aesthetics, nail, hair and beauty equipment for salons.

18 Jun 2019

Beautyworld Japan 2019 attracts over 70,000 visitors

The 22nd edition of Beautyworld Japan, the leading trade fair for the beauty and spa industry in Japan, successfully closed its three-day run on 15 May at Tokyo Big Sight. A total of 551 exhibitors (Japan: 486, Overseas: 65) from 11 countries and regions, including Germany, the United Kingdom and the United States, as well as pavilions from China, Korea and Taiwan, filled West halls 1 – 4 and the Atrium, which were new locations for the show.

28 Jan 2019

Space is fully booked for the 22nd edition of Beautyworld Japan

Beautyworld Japan, the largest trade fair for the beauty and spa industries in Japan, is preparing for its 22nd edition, taking place from 13 – 15 May 2019 (Mon – Wed) at Tokyo Big Sight. The fair will showcase a wide range of products, services, techniques and information related to cosmetics, aesthetics, nail, hair and beauty equipment for salons throughout the show.

1 Jun 2018

Beautyworld Japan attracts over 3,000 more visitors than previous edition

The 21st edition of Beautyworld Japan, the largest trade fair for the beauty and spa industries in Japan, closed its three-day run with major success on 16 May at Tokyo Big Sight. A total of six halls was filled by 602 exhibitors (Japan: 506, Overseas: 96) from 16 countries and regions including France, Germany, Hong Kong and Italy, as well as pavilions from China, Korea and Taiwan [1].

14 May 2018

The 21st Beautyworld Japan starts today welcoming 602 exhibitors from 16 countries and regions

Beautyworld Japan, the largest trade fair for the beauty and spa industries in Japan, begins its three-day run today at Tokyo Big Sight. The 21st edition welcomes 602 exhibitors (Japan: 506, Overseas: 96) from 16 countries and regions including France, Germany, Hong Kong and Italy and pavilions from China, Korea and Taiwan. It showcases a variety of products, services, techniques and information related to the fields of cosmetics, hair, aesthetics, nail and beauty equipment for salons, hotels, leisure facilities as well as for wholesalers and retailers.

25 Oct 2017

Preparations for Beautyworld Japan’s 2018 edition are in full swing

Beautyworld Japan, the largest trade fair for the beauty and spa industries in Japan, is preparing for its 21st edition, taking place from 14 – 16 May (Mon – Wed) 2018 at Tokyo Big Sight. The fair will showcase a variety of products, services, techniques and information related to the fields of cosmetics, aesthetics and nail, hair and beauty equipment for salons as well as healing, diet, health and medical care.

1 Jun 2017

Beautyworld Japan’s 20th anniversary edition comes to a spectacular end, attracting over 70,000 visitors in three days

The 20th anniversary edition of Beautyworld Japan, the largest trade fair for the beauty and spa industries in Japan, closed its three-day run with major success on 17 May at Tokyo Big Sight East, halls 3 － 8.

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Beautyworld Japan Tokyo press releases