Highlight

Located in East Hall 7, this exclusive area hosts more than 120 exhibitors showcasing the latest beauty equipment, salon-ready products and high-end cosmetics. Furthermore, dedicated pavilions will also feature international brands.

The VIP Lounge, designed for premium visitors, offers an elegant setting with a café. VIP badge holders and one accompanying guest can enjoy complimentary access. Guests can enjoy sparkling wine, soft drinks and finger food while using Wi-Fi in a relaxed atmosphere which is perfect for business discussions.

The Esthetics Stage is held in the same hall. It gives valuable opportunities to learn from practical skills, industry insights to salon management strategies—enhancing not just your product selection but also your professional knowledge.
*All seminars are conducted in Japanese.

A New Zone Themed around Fitness and Wellness is Launched.
Featuring an extensive selection of fitness, healthcare and mindfulness products, this zone is designed to promote holistic beauty and well-being. With a strong focus on fitness professionals, this zone also presents an excellent opportunity to expand distribution channels to high-end salons and businesses that prioritize beauty and wellness.

A Dedicated Zone Exclusively for Medical Professionals
A brand-new area focused on aesthetic medicine is launching, catering to those who seek beauty-enhancing medical solutions. This zone will present clinic-exclusive cosmetic brands, health foods, supplements and business support services, all of which can be sold in beauty clinics and dermatology practices. Visitors can also gain valuable insights into the innovative solutions and advancements through seminars led by industry-leading doctors and mini-presentations from exhibitors.
*All seminars are conducted in Japanese.

*Entry to the Clinic Care zone is restricted to visitors with a "Medical Institution" badge. Access will not be granted from other industries.

A Curated Selection of European Innovations
The “FIRST EDITIONS” area introduces products that making their debut at Beautyworld Japan Tokyo. Curated by IL Brand Consultancy, experts in launching beauty brands into new markets, this area will present an exclusive selection of European cosmetic trends. Visitors will have opportunities to explore skincare, makeup, fragrances and other cosmetic-related products. This area provides exclusive connection to new trends and business prospects.

Explore overseas products through direct visual, auditory and tactile experiences.
In addition to pavilions from China and Korea, a variety of countries and regions, including Egypt, Hong Kong, India, Singapore, Switzerland, Taiwan and the US, will exhibit their unique cosmetic, makeup, hair care, nail and OEM/ODM products. This area highlights the latest trends from each place.

Supporting women’s beauty, health and well-being at every stage of life.
As women take on more active roles in society, the demand for solutions and services that address women’s unique health concerns continues to grow. This dedicated area brings together cutting-edge innovations designed to enhance female wellness, self-care and quality of life. From groundbreaking self-care solutions to approaches for common women’s health challenges, this zone highlights the importance and necessity of female care "Femcare and Femtech" in today’s world. If you are a salon, retailer or business looking for new offerings and retail opportunities, be sure to explore this dynamic space.

A Dedicated Zone for Premium Beauty Foods
This specialised zone brings together a curated selection of delicious and satisfying beauty foods, designed to nourish the body while indulging the taste buds. From carefully crafted health foods to nutrient-rich seasonings and ingredients, discover products that promote both well-being and enjoyment. As the demand for long-term health and wellness grow, this area provides the perfect platform for salons, retailers and buyers looking to create sustainable and enjoyable diet solutions for their customers.

This is the place where visitors get insights of the latest updates in techniques and business strategies.
From hair treatment solutions, combs, scissors, dryers, clippers to retail hair care items and salon management support tools, all the essential resources and cutting-edge information for the hair industry will be gathered in the Creative Hair zone. In 2025, over 60 exhibitors will unveil their latest advancements and hair care innovations. This zone will also feature seminars hosted by popular hairstylists and salon owners, offering valuable content to help you enhance your skills as a professional in the beauty and hairdressing industry.
*All seminars are conducted in Japanese.

A wide range of beauty equipment, from varying in functionality, effectiveness to size, is on display. Experience the latest in hair removal and slimming machines firsthand. The "Beauty Equipment Basics Seminar" offers expert insights on the functions, benefits and drawbacks of various machines. Moreover, the "Beauty Device Consultation Corner" provides free advice on purchasing equipment.
*All seminars are conducted in Japanese.

Concurrent Fair: Tokyo Nail Forum 2025
In addition to the latest nail items, techniques and trends, this zone collets a variety of beauty offerings such as cosmetics and supplements, ideal for nail salon. In 2025, the exhibition area will be significantly expanded, with over 70 exhibitors presenting their innovations. The Hair & Nail Stage will feature a lineup of renowned instructors from the nail industry, offering not only technical demonstrations but also valuable insights into salon management and customer acquisition strategies. The energy of the speakers at the venue is truly inspiring.
*All seminars are conducted in Japanese.

The Tokyo Nail Forum, one of the biggest nail events of the spring, will be held alongside the fair, attracting nail enthusiasts from both Japan and abroad. Key event details, including demonstrations and talks at the Nail TV and JNA booths, will be available on the special page of the official website of the Japan Nailist Association [JNA].