Beautyworld Japan is the leading business platform for an increasing number of beauty industry professionals seeking new partners, expanding their businesses, and staying up to date with the latest trends and techniques in Japan.
The fair showcases the latest information, products and services related to aesthetics, cosmetics, hair, nails, eyelashes, female care, skincare and beauty equipment for salons to the trade audience. The exhibition serves as a key platform for exploring new products and services and for building relationships in the beauty industry.
<About Beautyworld Japan>
Beautyworld Japan started in 1998 in Tokyo. Since then, the fair expanded its size and increased the number of locations. In 2006 the fair was expanded to Osaka, in 2014 started in Fukuoka and the Nagoya edition was added in 2023.
IIn 2025, a key feature of all four trade fairs was that 90% of the visitors were from Japan. About 70% of all the visitors were aesthetic, nail, and eyelash salon owners as well as technicians. 8,000+ professional buyers were looking for overseas products. The fair provides numerous opportunities to expand businesses with not only Japanese exhibitors and visitors, but also from Asia and beyond.
<Benefits for Visiting Beautyworld Japan Tokyo>
Since its launch in 1998, the fair has grown into one of Japan’s largest comprehensive B2B beauty trade fairs, serving as an ideal platform for expanding business opportunities in the beauty industry.
The event brings together the latest products, services and technologies related to beauty and wellbeing from Japan and around the world, creating new business opportunities for industry professionals.
[Numbers of the Tokyo Edition]
| Visitors | Exhibitors | |
|---|---|---|
| 2024 | 77,282 | 820 (Product Segments 14) |
| 2025 | 67,681 | 958 (Product Segments 15) |
| 2026 | 70,000* | 820* (Product Segments 16) |
*2026 numbers are expected.
<About the Japan’s Beauty Market>
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The Japanese cosmetics market is experiencing steady growth, with its market size estimated to expand from USD 20.75 billion in 2025 to USD 33.24 billion by 2032, representing a compound annual growth rate (CAGR) of 6.96% over the forecast period from 2025 to 2032[1] . According to industry surveys, one of the key drivers of growth in Japan’s cosmetics market is the increasing consumer preference for skincare-oriented and medicated beauty products. In particular, the men’s cosmetics segment continues to expand, increasing its market share to USD 853.35 million[2].
In parallel, the aesthetic medicine market is also on a growth trajectory and is projected to reach USD 4.04 billion, marking a 6.2% increase compared to the previous fiscal year[3]. The hair salon and barbershop segment is likewise expected to grow, reaching USD 13.62 billion, supported by the continued increase in the number of hair salons nationwide[4].
Source:
[1] Japan Cosmetics Market Size, Share & Analysis, By Product (Haircare, Skincare, Makeup, and Others), By Gender (Men and Women), By Distribution Channel (Specialty Stores, Hypermarkets & Supermarkets, Online Channels, and Others), 2025-2032, December 2025, Fortune Business Insights Source: https://www.fortunebusinessinsights.com/japan-cosmetics-market-114215
[2] Cosmetics Market in Japan: Key Research Findings 2025, December 2025, Yano Research Institute Ltd, https://www.yanoresearch.com/en/press-release/show/press_id/3922
[3] Aesthetic Medicine Market in Japan: Key Research Findings 2025, August 2025, Yano Research Institute Ltd, https://www.yanoresearch.com/en/press-release/show/press_id/3844
[4] Hair Salon and Barbershop Market in Japan: Key Research Findings 2025, August 2025, Yano Research Institute Ltd, https://www.yanoresearch.com/en/press-release/show/press_id/3843
<Practical Tips for Your Visit>
Do you have your "Visitor Badge" at hand?
All visitors must register to enter any Beautyworld Japan trade fairs. Please complete the online visitor registration and print out your visitor badge prior to your visit. With your badge printed out in advance, you can enter the venue smoothly by simply scanning it at the venue entrance.
To get your visitor badge, you have two options.
1) Print out your badge beforehand.
2) Have your badge issued on site.
In the case of 2, it may take some time to enter the venue. We encourage you to print out your badge prior to your visit and be sure to come with plenty of time to spare.
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