The sucess of your business in the Japanese beauty market starts here
Beautyworld Japan is the industry's largest trade fair which provides global players with a platform to expand their sales channels and to boost their market performance in the world of beauty.
Join Beautyworld Japan to expand your business!

About Beautyworld Japan
Dates | 19 – 21 April 2021 |
Opening hours | 10:00 – 18:00 (Last day until 17:00) |
Venue | Tokyo Big Sight, West hall 1, 2, 3, 4 + Atrium |
Organiser | Messe Frankfurt Japan Ltd. |
Concurrent event |
Tokyo Nail Forum 2021 (Organiser: Japan Nailist Association) |
Area & Zone
With the growing desire to balance health and beauty, the theme of Healthy living has become the prominent part of mainstream culture.
Newly developed zone "Wellness + Beauty" highlights the idea of "embracing age" and introduces products that improve your quality of life. It surely create new possibility of the bauty market.
[New!] Wellness + Beauty

This area is for the products which improve your QOL and the idea of “embracing aging”. Such as beauty supplement, oral care, body-making and body-activation.
PLATINUM AREA
Dedicated area for a stronger focus on business negotiations

Platinum area is designed to have a composed atmosphere ideal for business negotiations, attracting VIP visitors and salon owners. Apart from the other Beautyworld Japan areas, the Platinum area holds the essence of specialty and luxury to present you as a more valued exhibitor.
Exhibitor group: Exhibitors consider business negotiations as the main objective of participation.
- Exclusive for exhibitors with less than 30% of product selling.
- Special regulations apply to maintain the hall’s atmosphere.
- Advertisements, leaflets and booth postings must obey Japanese compliance rules.
- Original booth designs must be submitted for verification.
Other zones

Various beauty products, techniques and services for esthetic salons, hair dressing salons, nail salons, hotels & spas and leisure facilities, and for retail distributions are here.
[Pick up!] CREATIVE HAIR

The Creative HAIR zone is a special area where hair salon professionals are introduced to new ideas, information and a variety of professional products regarding hair.
Zones & cost
Type | Participation fee (tax excluded) |
---|---|
Beautyworld Japan 2020 Exhbitor (Including Pratinum area) Standard raw space 1 booth (9㎡ =W3m×D3m) |
JPY 396,900 |
Beautyworld Japan 2021 New Exhibitor (Including Pratinum area) Standard raw space 1 booth (9㎡ =W3m×D3m) |
JPY 436,600 |
Tokyo Nail Forum *Nail products only Nail raw space 1 booth (4㎡ =W2m×D2m) |
JPY 198,000 |
The information below is of 2020.
2019 Show photos






























