16 – 18 May 2022 Tokyo, Japan Exhibitor enquiry

Information for exhibitors

The sucess of your business in the Japanese beauty market starts here

Beautyworld Japan is the industry's largest trade fair which provides global players with a platform to expand their sales channels and to boost their market performance in the world of beauty.

Join Beautyworld Japan to expand your business!

The information below is of 2021.


About Beautyworld Japan

Dates 16 – 18 May 2022
Opening hours 10:00 – 18:00 (Last day until 17:00)
Venue Tokyo Big Sight, East hall 1, 2, 3, 4, 5, 6, 7, 8
Organiser Messe Frankfurt Japan Ltd.
Concurrent event
Tokyo Nail Forum 2022 (Organiser: Japan Nailist Association)

Venue:Tokyo Big Sight West hall 1,2,3,4, + Atrium

venue_ (2)

Area & Zone

With the growing desire to balance health and beauty, the theme of Healthy living has become the prominent part of mainstream culture. 

Newly developed zone "Wellness + Beauty" highlights the idea of "embracing age" and introduces products that improve your quality of life.  It surely create new possibility of the bauty market.

[New!] Wellness + Beauty


This area is for the products which improve your QOL and the idea of “embracing aging”. Such as beauty supplement, oral care, body-making and body-activation.

Dedicated area for a stronger focus on business negotiations


Platinum area is designed to have a composed atmosphere ideal for business negotiations, attracting VIP visitors and salon owners. Apart from the other Beautyworld Japan areas, the Platinum area holds the essence of specialty and luxury to present you as a more valued exhibitor.

Exhibitor group: Exhibitors consider business negotiations as the main objective of participation.

  • Exclusive for exhibitors with less than 30% of product selling.
  • Special regulations apply to maintain the hall’s atmosphere.
  • Advertisements, leaflets and booth postings must obey Japanese compliance rules.
  • Original booth designs must be submitted for verification.

Various beauty products, techniques and services for esthetic salons, hair dressing salons, nail salons, hotels & spas and leisure facilities, and for retail distributions are here.



The Creative HAIR zone is a special area where hair salon professionals are introduced to new ideas, information and a variety of professional products regarding hair.

Zones & cost

Type Participation fee
(tax excluded)
Beautyworld Japan 2020 Exhbitor (Including Pratinum area)
Standard raw space 1 booth (9㎡ =W3m×D3m)
JPY 396,900
Beautyworld Japan 2021 New Exhibitor (Including Pratinum area)
Standard raw space 1 booth (9㎡ =W3m×D3m)
JPY 436,600
Tokyo Nail Forum *Nail products only
Nail raw space 1 booth (4㎡ =W2m×D2m)
JPY 198,000

The information below is of 2021.

Rental stand

An economical and convenient rental stand is available for order.

For the rental stand in Platinum hall and Hair products zone, furnishing wooden panels with high-quality paper.


For Platinum area & Creative HAIR


For other areas


Messe Frankfurt Japan Ltd.

Beautyworld Japan Organiser’s Office