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The largest trade fair for beauty products in Japan

Information for exhibitors

Every May, exhibitors gather from Japan and overseas to showcase their latest products and find new customers

Beauty and wellness preferences are constantly evolving, and these changes have been even more noticeable amid the pandemic, particularly in the fields of beauty equipment, cosmetics and health. These changes mean that opportunities in the industry are expanding. Beautyworld Japan Tokyo is the best launching pad to develop your sales channels in the Japanese market and increase your presence in the industry.

  • Edition: Beautyworld Japan Tokyo
  • Dates: 28-30 April 2025
  • Opening hours: 10:00-18:00 (Last day until 16:30)
  • Venue: Tokyo Big Sight, East Hall 1-8
  • Organiser: Messe Frankfurt Japan Ltd
  • Concurrent fair: Tokyo Nail Forum (East Hall 1) (Organiser: Japan Nailist Association [JNA])

Why exhibit?

Explore new potential clients


Beautyworld Japan Tokyo is the perfect place to explore new sales channels including retailers, distributors, wholesalers, importers, exporters and salons.

Get connected with the growing Japanese beauty industry


Not only is it the most influential trade fair in Japan in terms of prestige and exposure, but exhibitors can also take advantage of the fair's vast networking opportunities. Meeting high quality industry players and deepening your knowledge of the industry is the fastest way to your business success.

Generate leads with high quality visitors


84.7% of visitors have either full or partial purchasing authority.

In addition, 95% of exhibitors will, or would consider returning at the next edition. This high return rate is due to the on-site meetings with quality decision makers that exhibitors find at the fairground.

Beautyworld Japan Tokyo is your ticket to new business opportunities

We match exhibitor products, information and services with the right buyers, including beauty, nail and hair salons as well as trading companies and retail buyers.

Product groups Visitors
  • Cosmetics
  • Beauty equipment
  • Beauty supplements
  • Femcare
  • Spa & wellness
  • Nail & nail care
  • Diet & health
  • Salon furniture & items
  • Beauty accessories
  • Eyelash & eyebrow
  • Hair & hair care
  • OEM & packaging 
  • Business support
  • Other beauty related items
  • Esthetic, hairdressing, nail & eyelash salons
  • Hotels, spas, fitness clubs, massage studios & leisure facilities
  • Distributors & wholesalers
  • Retailers
  • Manufacturers
  • Medical institutions
  • Press, government agencies & embassies


15 purpose built zones are designated to accommodate all major exhibit profiles. Find the most effective zone for your business success.

Concentrate on business negotiations in the Platinum Hall or select a zone that closely fits your product profile.

Dedicated area for a stronger focus on business negotiations


Platinum area is designed to have a composed atmosphere ideal for business negotiations, attracting VIP visitors and salon owners. Apart from the other Beautyworld Japan areas, the Platinum area holds the essence of specialty and luxury to present you as a more valued exhibitor.

Exhibitor group: Exhibitors consider business negotiations as the main objective of participation.

  • Exclusive for exhibitors with less than 30% of product selling.
  • Special regulations apply to maintain the hall’s atmosphere.
  • Advertisements, leaflets and booth postings must obey Japanese compliance rules.
  • Original booth designs must be submitted for verification.

Supporting women to be beautiful and healthy in every stage of life


Menstruation, pregnancy, childbirth, menopause ... Women live with their own unique upsets and worries depending on their stage of life. Now that women are more empowered in their careers and personal lives, and we enter a society that supports the health and success of women, there is an even greater demand for products and services that protect, nurture, and continue to nourish women's physical and mental health. Therefore, Beautyworld Japan Tokyo has established 'Fem more' in the East Hall 8 in order to collect products in the fields of fem care and femtech that are spreading worldwide, and to accommodate the needs of various salons.

Food & supplements for joy and beauty


We all want to balance the enjoyment of eating delicious food with a diet that makes us beautiful. 'Tasty' is a zone that meets these needs. Dietary supplements are sometimes part of the process, but let's not forget the joy of super foods, seasonings, and ingredients that satisfy the body and soul. This zone is for exhibitors looking to deliver fun and sustainable dietary options to the market.

Longevity in health and beauty


The average age in Japan is predicted to reach 49 this decade, with more people suffering from health and appearance issues. A healthy lifestyle is widely recognised as essential for aging societies, with body and beauty care in higher demand. The Wellness + Beauty area is tailored for products focused on health, beauty and longevity. After being well received at the Osaka fair last year, this zone and its concept have been expanded.

Hair products, technology and services


Hairdressers and beauty salons are seeking tips, products and information useful for salon management. This zone is for exhibitors of hair goods and services. With a dedicated stage for demonstrations and seminars, the zone has all the ingredients for a lively atmosphere.


Various beauty products, techniques and services for esthetic salons, hair dressing salons, nail salons, hotels & spas and leisure facilities, and for retail distributions are here.

  • Eyelash zone
  • Business support zone
  • Academic zone
  • Make up zone
  • OEM & packaging zone
  • Cosmetics zone
  • Beauty equipment zone
  • Tokyo Nail Forum 2023 (organiser: JNA)