The fair is set to host more than 820 exhibitors, including around 250 newcomers and 120 from overseas markets. International participation will include pavilions from China and Korea, alongside countries and regions like Germany, Hong Kong, India, Senegal, Taiwan, Thailand, and the US. Moreover, the show will be held concurrently with Tokyo Nail Forum 2026, organised by the NPO Japan Nailist Association. As one of the most prominent nail events in spring, it is anticipated to further enhance attendance from nail technicians and manicurists locally and abroad.
The right zones for every aspect of beauty
The Clinic Care zone for example, introduced last year and dedicated exclusively to medical professionals, will once again be featured within the Platinum Area, showcasing professional-use cosmetics and health products for aesthetic clinics. In total, the fair will be divided into 16 zones, with the others including Academic, Beauty Equipment, Business Support, Cosmetics, Eyelash, and OEM & Packaging.
Networking at the heart of the show
During the fair, three networking events will be held to facilitate direct interaction between exhibitors and visitors. The Business Matching Event, now in its third edition, will welcome approximately 20 overseas buyers, providing Japanese exhibitors with opportunities to expand into international markets. Within the Clinic Care zone, a networking event titled HAPPY HOUR will be held on Day 2 for exhibitors and medical professionals. In addition, the Women’s Aesthetic Medicine Association (WAM) will host a special session, featuring discussions between leading companies and doctors active in the field, highlighting the latest developments. Events within the Clinic Care zone are open to medical professionals only.
Rich fringe events promoting knowledge exchange and practical skills
As part of the show’s comprehensive fringe programme, 31 seminars alone will be held to facilitate dialogue across a wide range of industry-relevant topics. Some highlights include:
- The Esthetic Stage presents the latest insights, techniques, and salon management strategies. It will feature four English-subtitled seminars including information about a practical facial treatment approach linking skin and internal health to drive sales, the growing world of niche fragrances, a décolleté massage technique designed for both relaxation and revenue generation through improved complexion, and an in-depth analysis of current and future beauty trends using data and insights from specialised media.
- The Hair & Nail Stage is set to host seminars and live demonstrations catered to stylists, nail artists, and eyelash professionals.
- The Workshop offers hands-on sessions in Yoga and Pilates.
- The Clinic Care Specialist Seminar, exclusively for medical professionals, presents advanced treatments including Botox and hyaluronic acid procedures.
- Premium Seminars are fee-based, hands-on sessions limited to 40 participants each, where attendees acquire customer service insights and practical techniques that can be immediately implemented in salon menus; each session includes an original course handbook and certificate of completion.
Further shows in the Beautyworld worldwide network:
Beautyworld Dubai
6 – 8 October 2026, Dubai World Trade Centre, UAE
Beautyworld Osaka
19 – 21 October 2026, INTEX Osaka, Japan
Beautyworld Tashkent licensed to LLC BMC-LLP
19 – 21 November 2026, Central Asian Expo, Tashkent, Uzbekistan
Beautyworld Fukuoka
8 – 10 February 2027, Marine Messe Fukuoka, Japan
Beautyworld Taipei
26 – 29 March 2027, Taipei World Trade Centre, Taiwan
Beautyworld Nagoya
12 – 14 July 2027, Port Messe Nagoya, Japan
Beautyworld Riyadh
2027, Riyadh International Convention & Exhibition Centre, Saudi Arabia
Notes Shanghai Spring Edition
14 – 17 October 2026, West Bund International Convention and Exhibition Center, Shanghai
Press information and photographic material:
https://beautyworld-japan.jp.messefrankfurt.com/tokyo/en/press/photos.html
Links to websites:
https://beautyworld-japan.jp.messefrankfurt.com/tokyo/en.html