Information for exhibitors in 2022

A comprehensive trade fair with over 20 years of history, returning at its largest ever scale.

Beautyworld Japan boasts a 24-year history as the best place for beauty suppliers to expand their sales channels in the region. Held every May, exhibitors gather from Japan and overseas to showcase their latest products and find new customers. In 2022, the fair will expand across 8 halls to reach its largest ever scale, occupying the entire east section of the Tokyo Big Sight for the first time.

Beauty and wellness preferences are constantly evolving, and these changes have been even more noticeable amid the pandemic, particularly in the fields of beauty equipment, cosmetics and health.These changes mean that opportunities in the industry are expanding. Beautyworld Japan is the best launching pad to develop your sales channels in the Japanese market and increase your presence in the industry.

2021 Show video in Japanese
  • Edition:Beautyworld Japan (24th edition)
  • Dates:16-18 May 2022
  • Opening hours:10:00-18:00 (Last day until 17:00)
  • Venue:Tokyo Big Sight, East Hall 1-8
  • Organiser:Messe Frankfurt Japan Ltd.
  • Concurrent fair:Tokyo Nail Forum (East Hall 1) (Organiser: Japan Nailist Association [JNA])

To request participation fees and detail

Beautyworld Japan creates business opportunities

We can match all kinds of beauty-related products with salons and medical professionals, as well as with distributors & wholesalers, retailers in product distribution.

Product groups Visitors
  • Cosmetics
  • Natural & organic
  • Beauty equipment
  • Beauty supplements
  • Spa & wellness
  • Nail
  • Diet & health
  • Salon furniture & items
  • Beauty accessories
  • Eyelash
  • Hair
  • OEM & packaging
  • Business support
  • Professional beauty schools
  • Other beauty related items
  • Esthetic, hairdressing, nail & eyelash salons
  • Hotels, spas, fitness clubs, massage studios & leisure facilities
  • Distributors & wholesalers
  • Retailers
  • Manufacturers
  • Medical institutions
  • Press, government agencies, embassies & professional beauty schools

To request participation fees and detail


Be connected with the growing Japanese beauty industry


It is not only the most influential trade fair in Japan but exhibitors can also take advantage of networking opportunities.

Meeting high quality industry players and deepen your knowledge of the industry is the fastest way to your business success.

Create leads with high quality visitors


73.1% of visitors have either full or partial purchasing authority.

In addition, about 95% of exhibitors will, or would consider returning at the next edition. This high return rate is due to the on-site meetings with quality decision makers that exhibitors find at the fairground.

To request participation fees and detail


Zoning by exhibit purpose and products

Exhibiting in the most suitable areas and zones will lead to the success of your company's promotion.

Focus on business negotiations


The Platinum Hall raises the standard when it comes to internationality and professionalism. 

Featuring a spacious VIP lounge, business friendly meeting spaces and a main stage for seminars, the Hall is well known for its luxury atmosphere. In particular, exhibitors return to the Hall each year because of the high value of transactions that they can achieve.

  • Cosmetics zone
  • Beauty equipment zone

To maintain the Hall's unique atmosphere, special regulations apply.

Hair products, technology and services


Hairdressers and beauty salons are seeking tips, products and information useful for salon management.

This zone is for exhibitors of hair goods and services.

With a dedicated stage for demonstrations and seminars, as well as a special lounge, the zone has all the ingredients for a lively atmosphere.

Longevity in health and beauty


The average age in Japan is predicted to reach 49 this decade, with more people suffering from health and appearance issues. A healthy lifestyle is widely recognized as essential for aging societies, with body and beauty care in higher demand.

The Wellness + Beauty area is tailored for products focused on health, beauty and longevity. After being well received at the Osaka fair last year, this zone and its concept have been expanding.

An array of trends and techniques


Beautyworld Japan has a variety of product and business zones to accommodate exhibitors of all types. To better meet the needs of the industry, three new zones have been introduced for 2022.

  • Make up zone  "NEW"
  • OEM & Package zone  "NEW"
  • Beauty equipment zone  "NEW"
  • Business support zone
  • Cosmetics zone
  • Eyelash zone
  • Academic zone
  • Spa & Wellness zone

【NEW!】Make up zone


Target product

Makeup products with the latest technology, from foundation to color cosmetics and lip gloss.

【NEW!】OEM & Package zone


Target product

OEM cosmetics for salons' private brand cosmetics and packaging for SDG's, which are now the focus of the industry.

Leading event in the nail industry


Organiser: Japan Nailist Association [JNA]

Gathering the full spectrum of nail products. The biggest nail event held in Beautyworld Japan, attracting around 20% of total visitors.